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Microsoft MB-280T03 - Design and Deliver Powerful Customer Experiences with Customer Insights

Length 1 day

Course overview

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Why study this course

Dynamics 365 Customer Insights helps organisations deliver exceptional experiences personalised to every customer. Learn how to work with key features of Customer Insights - Data and Customer Insights - Journeys.

First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights - Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights - Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys.

This course is part of a four-course series MB-280T01, MB-280T02, MB-280T03 and MB-280T04). For students seeking the certification or aiming to pass the MB-280 exam, all four courses should be taken. Students have the option to attend all four parts via our five-day Microsoft MB-280T00 - Dynamics 365 Customer Experience Analyst course.

Aligns to certification

Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate

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What you’ll learn

After completing this course, students will be able to:

Demonstrate Dynamics 365 Customer Insights capabilities

Microsoft Dynamics 365 at Lumify Work

Lumify Work has been delivering effective training across all Microsoft products for over 30 years. We are proud to be both Australia's and New Zealand’s first Microsoft Gold Learning Solutions Partner and the winner of the Microsoft MCT Superstars Award for FY24, which formally recognises us as having the highest quality Microsoft Certified Trainers (MCTs) in ANZ. All Lumify Work Microsoft Dynamics 365 courses follow Microsoft Official Curriculum (MOC) and are led by MCTs.

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Who is the course for?

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights for their organisations.

Course subjects

Work with real-time features in Dynamics 365 Customer Insights - Journeys

Create emails in Dynamics 365 Customer Insights - Journeys
Create text messages and push notifications in Dynamics 365 Customer Insights - Journeys
Create forms in Dynamics 365 Customer Insights - Journeys
Manage consent in Dynamics 365 Customer Insights - Journeys
Build journeys with Dynamics 365 Customer Insights - Journeys
Manage leads and scoring in Customer Insights - Journeys
Extend real-time marketing capabilities within Dynamics 365 Customer Insights - Journeys

Unlock customer intent with Dynamics 365 Customer Insights - Data

Get started with Dynamics 365 Customer Insights - Data
Ingest data into Customer Insights - Data
Create a unified customer profile in Dynamics 365 Customer Insights - Data
Work with Dynamics 365 Customer Insights - Data
Enrich data and predictions with Customer Insights - Data
Manage external connections with Customer Insights - Data
Configure and administer Customer Insights - Data

Prerequisites

Students should have knowledge in basic marketing principles. Students should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. They should also have basic model-driven application configuration experience.

Terms & Conditions

The supply of this course by Lumify Work is governed by the booking terms and conditions. Please read the terms and conditions carefully before enrolling in this course, as enrolment in the course is conditional on acceptance of these terms and conditions.